![]() ![]() ![]() You can enter one URL in one line and the following URL in the next line. One can enter either one URL or more to create a campaign code. Website URL is the required parameter to generate campaign tracking code. You need to insert a few details to generate a UTM campaign (Campaign URL) to track campaign performance. Necessary parameters to generate Campaign URL with UTM builder: If you still haven't added UTM code to the URL, you can even estimate your traffic but, it won't be easy to analyze its particular post-exposure, tweet, or link mainly due to the unstructured format. If UTM appends to the specified URL, it allows you to measure traffic coming from higher granularity. UTM complete form is Urchin Tracking Module, and it is a small piece of code that appends to the end of the URL or Links. It is a comprehensive all-in-one UTM builder, tracking link generator and Bitly shortener, featuring over 20 automation features, including campaign and reporting dashboards, and tagging templates that can help you establish tracking conventions and reduce errors.Let us understand what precisely a UTM is? If you are looking to get more functionality and better automation and visibility when tracking the performance of your campaigns, I recommend that you try the CampaignTrackly App. If you want to convert your Google spreadsheet into an Excel file, just go to File and select Download as Microsoft Excel, so you can share your final tracking URLs with your co-workers and stakeholders.Īnd that’s all – hopefully, this post was useful. The spreadsheet should automatically create for you your long tracking link, as well as your Bitly shortened url! As you can see, you have to enter at least three UTM tags or codes to be able to track your campaign effectively.Ħ. Next, enter the website link to your landing page, along with the UTM tracking parameters that you need to track. ![]() First, provide the start and end dates for your campaign.And now for the final and most exciting step of the exercise – go back to the Campaigns tab of the sheet and start entering your information. Open the tab and paste your token in cell A7, as shown below.ĥ. This is where you will need to paste the Generic Access Token that you copied from your Bitly Settings. The spreadsheet has 2 tabs – the first one is called Campaigns, and the second one – Bitly Info. This image shows you the UTM Excel / Google doc file that you can use to generate your UTMs and Bitly your linksĤ. Once you generate it, you can copy it, so that you can paste it in your Google spreadsheet. You will be asked to enter your password before you can get your token. Once you login to your Bitly dashboard, go to Settings to access your Generic Access Token, available right under Security – see the image below.Ģ. Just fill out a simple online form and verify your email – and you are good to go. How to organize all your ingredients – a step-by-step guide: You can access Google docs at any time here. Google documents are available for free to all users who have a Google account. You can copy it and save as your own so you can edit it. A Google spreadsheet, like the one I have here – I have reviewed multiple spreadsheets available out there, and this one by far seems the easiest and most comprehensive to use.It’s best to keep it away from prying eyes:) for security reasons. This is a sort of a password that you can use to connect your spreadsheet with your Bitly application. A generic access token, which you generate within your Settings in Bitly.What you will need to make this UTM Builder Excel/Google spreadsheet work: This quick and easy workbook will enable you to build and shorten reliably multiple website links at the same time. In this blog post, I will show you how to quickly build and use your own automated UTM Builder Excel or Google spreadsheet with a Bitly shortener. ![]()
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